Spotlight on immunity: new product development proliferates

Looking ahead to the years after the COVID-19 outbreak, consumers are expected to show higher levels of interest in their immune health. This could open doors for more products with a specific focus on immune health rather than those with multiple health messages of which immunity is simply one of many. Vitamins and minerals remain the most popular immune health ingredients, led by vitamin C. Good growth is also coming from Vitamin D3, zinc, and magnesium.