Get to
know us

The teams, talents and driving forces
championing Innova’s customers.

Innova is a global market insights provider with an international network of CPG specialists covering six continents. Meet some of the skilled experts inspiring innovation and driving growth for our customers around the world.

Employee of Innova Market Insights
Xihan Ma
Consumer Insights Analyst
I lead and supervise the consumer insider reports as well as the Innova Trends survey and the Innova Beauty, Personal Care, and Household survey. A large portion of my job is content creation and guaranteeing the quality of consumer data. I particularly enjoy working with our customers to thoroughly understand and cater to their needs by filtering and implementing their feedback into the survey design.
Employee of Innova Market Insights
Hannah Dammann
Account Manager
I love connecting with people working in exciting roles and companies around the globe. At Innova I build long-term relationships with customers to help them succeed at a strategic level. This offers plenty of opportunities to learn and grow along the way. I am happy to be part of an international, supporting, and ambitious Account Management team.
Employee of Innova Market Insights
Georgios Boutris
Business Development Manager
As an extravert Business Development Manager, the thrill of first-time conversations with new business leads brings out the best in me. Not one day is the same when I gain deeper understanding of their unique requirements. The international nature at Innova and the opportunities lying around waiting to be picked up fit me like a glove.
Employee of Innova Market Insights
Aletta Plouvier
Account Manager
Being intensively involved in the innovation journey of our wide variety of customers makes me believe I have real impact as an Account Manager. The lovely international team supports and challenges each other to grow, both on a professional and a personal level. The opportunity to indulge my passion for food trends daily is a bonus.
Employee of Innova Market Insights
Stan Kersten
Finance Manager
There is an energy and enthusiasm at Innova that comes from working in an environment so geared toward innovation and growth. I am goal-oriented and want to know I have contributed to success. It suits me well to work somewhere that always looks to advance to the next possibility, with a passion and drive to fully serve the customer.
Employee of Innova Market Insights
Xihan Ma
Consumer Insights Analyst
I lead and supervise the consumer insider reports as well as the Innova Trends survey and the Innova Beauty, Personal Care, and Household survey. A large portion of my job is content creation and guaranteeing the quality of consumer data. I particularly enjoy working with our customers to thoroughly understand and cater to their needs by filtering and implementing their feedback into the survey design.
Employee of Innova Market Insights
Hannah Dammann
Account Manager
I love connecting with people working in exciting roles and companies around the globe. At Innova I build long-term relationships with customers to help them succeed at a strategic level. This offers plenty of opportunities to learn and grow along the way. I am happy to be part of an international, supporting, and ambitious Account Management team.
Employee of Innova Market Insights
Georgios Boutris
Business Development Manager
As an extravert Business Development Manager, the thrill of first-time conversations with new business leads brings out the best in me. Not one day is the same when I gain deeper understanding of their unique requirements. The international nature at Innova and the opportunities lying around waiting to be picked up fit me like a glove.
Employee of Innova Market Insights
Aletta Plouvier
Account Manager
Being intensively involved in the innovation journey of our wide variety of customers makes me believe I have real impact as an Account Manager. The lovely international team supports and challenges each other to grow, both on a professional and a personal level. The opportunity to indulge my passion for food trends daily is a bonus.
Employee of Innova Market Insights
Stan Kersten
Finance Manager
There is an energy and enthusiasm at Innova that comes from working in an environment so geared toward innovation and growth. I am goal-oriented and want to know I have contributed to success. It suits me well to work somewhere that always looks to advance to the next possibility, with a passion and drive to fully serve the customer.

Our values

Open

We embrace change and value diversity of thinking and culture.

Supportive

We empower our customers and teams to achieve their full potential.

Entrepreneurial

We actively encourage new ideas and innovation from every source.

Collaborative

We believe in the power of collective knowledge to get the best results.

Woman Explaining about Innova Market Insights clients with the insights and trends

At Innova Market Insights, we believe in being more than the sum of our parts. We work with you to make your innovation journey faster, smoother and more successful.

What we do

Track trends

Innova tracks consumer, category, product, ingredients, flavor and packaging trends.

Generate insights

In-depth, expert analysis focuses on the now and next, capturing emerging opportunities.

Inspire innovation

We give our customers the confidence to make bold decisions based on detailed market understanding.

Everything you need to take bold strategic decisions. With the confidence that comes from having the best data, research and analysis at your fingertips.

Team members are seated in the conference room to make strategic decisions

How we do it

Insights 360 approach

Innova combines consumer, category, product, ingredients, flavor and packaging insights. Giving you both the detail and the bigger picture.

Latest technology

AI is used across Innova’s Platform to deliver enhanced predictive analytics, more robust data and richer visualized insights. 

Platform for everything

A comprehensive resource bringing together databases, dashboards and ready-made specialist reports. Providing multi-level access to the latest insights.

Investment in data quality

We invest heavily in capturing and providing the best quality data available. Assured by our rigorous checking and validation systems.

How we work with you

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Insight assessment

Working together, we build an understanding of your business and your particular insight needs right from the start.

Trial

Armed with this knowledge, we tailor the right package of Innova products and services that work directly for you.

Tailored To Fit

Your Innova Customer Success manager works with you to create plans suited to the skills and practices of your teams.

Implementation

We ensure you get the most out of your Innova package from day one, all easily integrated into your workflows.

Ongoing support

We stay close to your changing commercial and insight requirements, with Innova's expert support always on hand.

Innova by the numbers

Years of experience

30

Founded on the commitment to provide the best quality CPG data. We have been supporting customers to make better decisions for three decades.

Innovation captured

90%

Our 1,200+ in-country researchers capture accurate, detailed new product launch data daily. Innova has the world’s markets covered to ensure up-to-the-minute insights.

Countries

90+

Whether it’s the global picture or local understanding our customers need, we’ve got it covered. Trends, developments and innovation in all major markets.

Records

150M

Innova’s vast New Product Database is the industry’s leading collection of innovation. Expanding every year with 600,000+ new records.

Working at Innova

We actively encourage talented and driven like-minded individuals who want to be part of a growing global company. With Innova, you will help shape the future of innovation in some of the world’s most vital and vibrant sectors.

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